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TAU Advanced astonishes the Cevisama Trade Fair 2010.

By  Last updated: 23rd November 2012

TAU Advanced astonishes the Cevisama Trade Fair 2010.

TAU Advanced astonishes the Cevisama Trade Fair with its Afterdark project, the first intelligent, photo-luminescent and highly resistant ceramic material designed for architecture, urban development and avant-garde interior design projects
Visitors may inspect this innovative proposal in the exclusive S3-TAU stand and it inaugurates infinitely new decorative and functional options in interior and exterior design, and also represents a major step towards more sustainable buildings and environments.

Imagine a new space for each moment. New scenery per minute. Dream of a different room, based on the light that it has received. Witness a unique experience as you watch how your façade reveals its own sunset, slowly fading from a shining radiance into a slow relaxing twilight. Or imagine how relaxing it would be if the ceramic floor tiles which cover a metro station were capable of illuminating the premises in the midst of a blackout, making it possible to see in the darkness and comfortably guiding the users safely towards the exit.

Afterdark is all the above and more, it is the first intelligent photo-luminescent, highly resistant and 100% ceramic tile. This means it is a new concept which adds new functions to traditional ceramic materials from both a practical and aesthetic perspective. Afterdark is a project developed by TAU Advanced, TAU Ceramic’s creativity forum which is now on display at the 2010 Cevisama Trade Fair with major public success in the exclusive stand for S3 (Smart Surface Systems)-TAU, the prestigious trademark’s engineering division.

The Afterdark project is destined to revolutionise the urban development, interior decoration and avant-garde architecture sectors. Afterdark is pure emotion, as well as new features and functions. Thus, the novelty of this S3-TAU project resides in its astonishing aesthetic component since its appearance varies depending on the intensity of the luminous action previously projected upon it, in such way that the result is perpetually new and continually changing. Hence, its phosphorescent effect creates an incredible array of matching lights and shadows in private and public spaces, exterior surfaces and façades, leisure and commercial premises; Afterdark has initiated a new research field which has infinite applications in areas such as contract, architecture and interior design.

On the other hand, Afterdark is an intelligent ceramic material capable of providing solutions in unimaginable scopes, which transcends all known limitations to date. Its application is especially relevant in urban settings and public spaces, since the light, which Afterdark releases after the energy that it has captured previously, makes it possible in situations such as blackouts, to illuminate the premises, thus preventing distressing situations due to darkness, disorientation or any other panic situation. Metro stations, streets, shopping centres, discotheques, cinemas, etc. are just some of the spaces which could benefit from the properties of the Afterdark project.

TAU Advanced’s latest photo-luminescent innovation for S3-TAU has a third and no less important contribution: It is a material which facilitates energy efficiency within the Company’s commitment to create more sustainable cities and human environments. The option to accumulate energy in order to subsequently release it into the environment at specific time periods represents a major energy savings over a long time period, hence contributing to prevent electrical consumption from traditional sources. For example this is the case when using Afterdark in the façade of a public building, institution, or important business corporation, since this product facilitates a perfectly visible installation and social projection in the city’s skyline, with a major reduction in energy consumption and evidently, it is not necessary for this architecture to sacrifice its exceptional nature and social relevance in the urban horizon. A completely pioneer concept up to now.

Afterdark’s advantages are achieved without sacrificing the innate features and performance of porcelain ceramic materials, in which TAU Ceramics is one of the world’s leading references. This means, Afterdark remains unaltered over the passage of time; it resists the effects of wear and tear due to user transit or atmospheric elements. It is easy to clean and does not require any special maintenance; hence its results clearly surpass those offered by other materials, whereby it clearly stands above the competition.

Afterdark is a new concept in urban development, architecture, and interior design. It is a comprehensive avant-garde, aesthetic and functional language which is the outstanding result of this trademark’s dedicated search for new solutions by means of ceramic materials. Consequently, TAU Advanced has recruited a multi-disciplinary team of experts, capable of applying the cutting-edge progress in the scope of optics to create this intelligent ceramic tile. Likewise, we highlight that the pigments used to achieve this photo-luminescent effect clearly represent a total revolution, since its composition and application in the material are harmless for the environment.

Due to all the above, Afterdark is avant-garde fashion, efficiency and sustainability. It is the future which is now reality. Afterdark is the decisive step in this trademark’s dedicated work to develop intelligent products and materials capable of providing effective solutions for the challenges which exist in cities and their new public and urban spaces. The goal is to make the city into a better place to live. In 2050, it has been calculated that 70% of the population will inhabit urban environments, which makes it essential to develop intelligent materials to provide not only today’s solutions but to satisfy citizens’ future demands. This is the challenge which S3-TAU accomplishes every day.

TAULELL, S.A.Ctra. Alcora, Quadra La Torta 2, 12006 Castellón, España
Tel. +34 964 25 01 05,

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